Digital marketers recognize things like what is being seen, how often and for how long, buying reductions, what content works and does not work, etc. While the Internet is, possibly, the channel most closely joined with digital marketing, others include broadcast subject messaging, mobile instant messaging, mobile apps, podcasts, electronic advertisements, digital television and radio channels, etc.
Why Digital Marketing Is Important
Digital media is then pervasive that customers have access to information any time and any place they require it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping, and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Manage Customer Relationships
Digital marketing and its associated channels are necessary but not to the exclusion of all else. It is not sufficient to very identify your customers. You must understand them better than anybody else so you can communicate with them where, when and how they are most sensitive on your message. To do that, you need a consolidated look of customer preferences and expectations across all channels Web, social media, mobile, direct mail, the point of sale, etc. Marketers can use this information to build and anticipate consistent, coordinated customer experiences that will excite customers along in the shopping period. The deeper your insight into customer habits and choices, the more hopeful you are to engage them in fruitful interactions.